Automotive Infotainment Industry Overview

The global automotive infotainment market size was valued at USD 14.99 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 9.9% from 2024 to 2030.

The continued integration of features such as on-demand music, connectivity to smartphones, and live audio streaming to cater to the growing demand for comfort, safety, and convenience in automobiles is expected to drive the growth of the market over the forecast period. Furthermore, Continued improvements in various infotainment features and the increasing affordability of vehicles are further contributing to the market growth. Additionally, critical automotive manufacturers are focusing on in-cooperation advanced technologies such as driver assistance, augmented reality real-time data collection, and the Internet of Things (IoT) to enhance the functionality of infotainment systems. The addition of these technologies in vehicles is refining drivers’ safety and experience, subsequently driving the demand for the automotive infotainment system.

Gather more insights about the market drivers, restrains and growth of the Automotive Infotainment Market

Automakers are emphasizing the integration of IoT into their automobiles to enhance vehicular end-to-end connectivity. Automotive OEMs are also collaborating with automotive software solution providers to develop low-latency, high-bandwidth solutions capable of withstanding low temperatures and high vibration when installed in light-duty or heavy-duty vehicles. IoT simplifies the accessibility to information for the occupants of the vehicles, thereby enhancing convenience and security during the commute.

Looking forward into the forecast period, major automakers are expected to continue integrating advanced infotainment systems in their newer vehicles. For instance, automakers, such as Nissan Motor Co. Ltd., Mitsubishi Motors Corporation, and Groupe Renault, are considering infotainment systems integrated with Google Inc.'s Android OS for their upcoming models. At the same time, the demand for in-vehicle infotainment is gaining traction in line with the shifting customer preferences and the strong emphasis on seamless smartphone pairing with the system. As such, several vendors are collaborating with technology companies specializing in areas, such as display units, audio units, comprehensive systems, and navigation systems, to introduce innovative automotive infotainment systems. The growing sales of luxury vehicles and the growing consumer preference for dashboard integrated infotainment systems are also creating new opportunities for the growth of the market.

Automobile manufacturers are focusing on incorporating IoT technologies to enable greater end-to-end connectivity of vehicles. With the collaboration of automotive manufacturers with software companies to build high bandwidth and low latency systems, these systems can work in high vibration and low-temperature environments when installed in light or heavy-duty vehicles. IoT increases the ease of accessibility of information for drivers and passengers to make their journey secure and convenient.

Growing emphasis on safety for drivers has brought advancement in technology, as automakers started integrating advanced driver assistance systems (ADAS) and digital monitoring systems (DMS) in cars. Parking assistance and traffic updating feature of ADAS and DMS assists the driver during their journey as these systems are installed in their infotainment system for monitoring and controlling purposes. These technological advancements in driver’s safety are creating a new growth opportunity for the automotive infotainment market.

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• The global Internet of Things (IoT) market size was valued at USD 605.69 billion in 2014 and is expected to grow at a compound annual growth rate (CAGR) of 15.2% from 2015 to 2022.
• The global advanced driver assistance system market size was valued at USD 30.61 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 11.0% from 2023 to 2030.

Automotive Infotainment Market Segmentation

Grand View Research has segmented the global automotive infotainment market on the basis of product type, fit type, vehicle type, and region:

Automotive Infotainment Product Type Outlook (Revenue, USD Million, 2018 - 2030)

• Audio Unit
• Display Unit
• Heads-Up Display
• Navigation Unit
• Communication Unit

Automotive Infotainment Fit Type Outlook (Revenue, USD Million, 2018 - 2030)

• OEM Fitted
• Aftermarket

Automotive Infotainment Vehicle Type Outlook (Revenue, USD Million, 2018 - 2030)

• Passenger Cars
• Commercial Vehicles

Automotive Infotainment Regional Outlook (Revenue, USD Million, 2018 - 2030)

North America

• U.S.
• Canada

Europe

• Germany
• UK
• Spain

Asia Pacific

• China
• Japan
• India
• South Korea
• Australia

Latin America

• Brazil
• Mexico

Middle East Africa

• UAE
• Saudi Arabia
• South Africa

Key Companies profiled:

• Alpine Electronics
• Clarion Co., Ltd.
• Continental AG
• Delphi Automotive PLC
• Denso Corporation
• Harman International
• JVC KENWOOD Corporation
• Panasonic Corporation
• Pioneer Corporation
• Visteon Corporation 

Key Automotive Infotainment Company Insights

Some of the key players operating in the market include Harman International; Panasonic Corporation; Alps Alpine Co., Ltd.; Continental AG; and Visteon Corporation.

• Harman International is engaged in continuous innovation in developing advanced infotainment solutions. The company’s portfolio includes technologies such as connected car solutions, navigation systems, and in-car audio systems. Furthermore, the company has established strong relationships with OEMs in automotive industry.
• Continental AG invest significantly in research development to stay at the forefront of emerging trends and technologies in infotainment. The company offer integrated solutions with connectivity features, navigation solutions, and advanced human-machine interface technologies that enhance the overall in-car experience.
• PATEO, OVO Automotive, and CY Vision are some of the emerging market participants in the automotive infotainment market.

Recent Developments

• In October 2023, Alps Alpine Co., Ltd. partnered with DSP Concepts, Inc., an audio processing solution provider, to provide customers with sound technology. Through the partnership, a former company used Audio Weaver audio system development platform of DSP to develop next generation audio products.
• In July 2023, Pioneer Corporation announced RD expansion plan in India. By expanding RD facility in India the company focus of acceleration developing innovative products in the mobility field and to cater the growth in Indian automotive market.
• In February 2023, Continental AG announced the launch of Driver Identification Display equipped with integrated camera for biometric driver identification. The Driver Identification Display, the first inside automotive display in the world that supports contactless, highly secure identification and deters fraud and theft, is designed to identify the driver. TrinamiX created and patented the technology on which integrated facial authentication is based. It combines a novel sort of liveness detection with facial recognition to confirm the user's identification.

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