The global fabric softener and conditioner market size is expected to reach USD 18.35 billion by 2030, according to a new report by Grand View Research, Inc. It is projected to register a CAGR of 3.4% during the forecast period. Rising adoption of fabric conditioners for maintaining the elasticity of fabrics is projected to drive the growth. These products help maintain softness of products and lighten the textile fibers. Growing demand for eco-friendly cleaning products owing to rising concerns over water pollution and hazardous effects associated with chemicals are expected to open new growth avenues in near future.

Liquid product segment exceeded USD 10 billion in 2018. Liquid products protect clothes from stretching and fading. Increasing adoption of top-load machines across the world is expected to further fuel the use of liquid products as they can be easily incorporated in washing machine dispensers. Rising adoption of washing machines in emerging economies is projected to further fuel the demand.

Commercial application held the largest market share in 2018 and is expected to register a CAGR of 4.4% from 2019 to 2025. Growing textile and hospitality industries is expected to drive the segment growth. Hospitality industry requires freshly washed and stain-free towels, bed sheets, and pillow covers among other products on a daily basis. This factor is anticipated to boost growth of the commercial application segment in near future.

Asia Pacific is expected to witness the fastest CAGR of 6.1% from 2019 to 2025. Rising household income in emerging economies including China and India is expected to remain a favorable factor. Increasing product launches in these countries is projected to positively influence the regional growth. In April 2018, Hindustan Unilever launched a fabric conditioner under the brand name, Comfort Pure for baby clothes. In March 2019, Proctor Gamble launched plant-based product line under the Home Made Simple brand. Under this category, the company will offer a wide range of products including soaps, multipurpose cleaners, laundry detergents, and fabric softeners.

Fabric Softener And Conditioner Market Report Highlights

• The liquid segment held the largest market revenue share of 55.5% in 2023. The demand for liquid fabric softeners conditioners is increasing primarily due to consumer preferences for convenience and effectiveness.
• The organic segment is anticipated to grow at the fastest CAGR over the forecast period. The demand for organic fabric softeners conditioners is expected to rise primarily due to increasing consumer awareness and preference for natural ingredients and environmentally friendly products.
• The commercial segment held the largest market revenue share in 2023. Commercial users such as hotels, hospitals, and laundromats prioritize products that ensure fabric quality and customer satisfaction.
• The online segment is anticipated to witness the fastest CAGR over the forecast period. Online platforms offer consumers a convenient shopping experience, allowing them to browse various products and compare prices from various brands without leaving their homes.
• Asia Pacific dominated the market with largest market revenue share of 38.3% in 2023. As disposable incomes rise, consumers are increasingly willing to spend money on products that enhance the quality and comfort of their clothing. 

Fabric Softener And Conditioner Market Segmentation

Grand View Research has segmented the global fabric softener and conditioner market based on product, type, application, distribution channel, and region:

Fabric Softener And Conditioner Product Outlook (Revenue, USD Million, 2018 - 2030)

• Liquid
• Dryer Sheets
• Dryer Bars
• Tablets
• Sprays

Fabric Softener And Conditioner Type Outlook (Revenue, USD Million, 2018 - 2030)

• Organic
• Conventional

Fabric Softener And Conditioner Application Outlook (Revenue, USD Million, 2018 - 2030)

• Household
• Commercial

Fabric Softener And Conditioner Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Hypermarkets Supermarkets
• Convenience Stores
• Specialty Stores
• Online
• Others

Fabric Softener And Conditioner Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
• Latin America
  • Brazil
• Middle East and Africa (MEA)
  • South Africa

Order a free sample PDF of the Fabric Softener And Conditioner Market Intelligence Study, published by Grand View Research.