The global cardiovascular health supplements market size is anticipated to reach USD 21.54 billion by 2030, according to a new report by Grand View Research, Inc. The market is estimated to register a CAGR of 9.06% from 2023 to 2030. Factors such as rising awareness about healthcare, a growing population suffering from cholesterol, obesity, cardiovascular disease, and poor dietary habits are driving the demand for cardiovascular supplements over the forecast period. According to World Heart Federation, every year globally approximately 4.4 million people die due to high cholesterol. Supplements like plant sterols or stanols can help lower LDL (bad) cholesterol levels by interfering with cholesterol absorption in the intestines. This can contribute to a lower risk of atherosclerosis (hardening of the arteries).

Consumers are becoming more interested in healthy diets and lifestyle modifications as they become more aware of high-quality foods that contribute to excellent well-being and include nutritional value. Obesity is becoming a growing concern for today's consumers, owing mostly to sedentary lifestyles and poor eating habits. As a result, there is an increased need for supplements that provide significant health benefits, thereby contributing to the prevention of heart disease. Cardiovascular health supplements, in this way, meet consumer demand by delivering heart health support as well as other critical nutrients for general health.

One notable trend in the market is the increasing preference for natural and plant-based ingredients. Consumers are looking for products that are free from artificial additives and chemicals, such as supplements containing plant sterols and phytosterols. Omega-3 fatty acids, found in fish oil supplements, continue to be a popular choice for heart-related problems. Research has consistently shown their benefits in reducing the risk of heart disease. Moreover, personalized supplements are gaining traction, with companies offering tailored solutions based on individual health profiles and genetic factors. This trend allows consumers to address specific cardiovascular health needs more effectively.

Growing startups, investments, and funding by market players to expand their nutritional platforms are expected to drive market growth over the coming years. For instance, in December 2022, HealthKart raised a total of USD 135 million in funding led by Temasek. The funding helps the company to expand its online and offline presence worldwide.

Cardiovascular Health Supplements Market Report Highlights

• Based on type, the natural supplements segment held the largest market share of 69.29% in 2022 and is expected to maintain its significance over the forecast period. This is attributed to the rising health awareness and shift toward plant-based and vegetarian diets
• Among the ingredients, the omega fatty acids segment held the largest market share of 26.96% in 2022. In contrast, the herbs botanicals segment is expected to grow at the fastest CAGR over the forecast period, owing to the rising consumer preference for natural and holistic approaches to health and wellness
• Based on form, the softgels segment held the largest market share of 36.62% in 2022. On the other hand, the capsules segment is anticipated to grow at the fastest CAGR over the coming years, owing to its capability to dissolve faster than other forms in the human body
• Based on the distribution channel, the offline segment dominated the market in 2022 with the largest market share of 70.67%. In contrast, the online segment is projected to register the fastest CAGR during the projected period, due to the increasing penetration of online channels as they can reach a wider audience
• In terms of region, Asia Pacific dominated the market in 2022 with a revenue share of 38.40%, owing to the increasing prevalence of cardiovascular disease and increasing recognition of supplements to improve overall heart health. Europe is expected to grow at the second fastest CAGR over the coming years, due to the rising preference for dietary supplements

Segments Covered in the Report

This report forecasts revenue growth and provides an analysis on the latest trends in each of the sub-segments from 2018 to 2030. For this report, Grand View Research has segmented the global cardiovascular health supplementsmarket based on type, ingredient, form, distribution channel, and region.

Cardiovascular Health Supplements Type Outlook (Revenue, USD Million, 2018 - 2030)

• Natural Supplements
• Synthetic Supplements

Cardiovascular Health Supplements Ingredient Outlook (Revenue, USD Million, 2018 - 2030)

• Vitamins Minerals
• Herbs Botanicals
• Omega Fatty Acids
• Coenzyme Q10 (CoQ10)
• Others

Cardiovascular Health Supplements Form Outlook (Revenue, USD Million, 2018 - 2030)

• Liquid
• Tablet
• Capsules
• Softgels
• Powder
• Others

Cardiovascular Health Supplements Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

• Offline
• Online

Cardiovascular Health Supplements Regional Outlook (Revenue, USD Million, 2018 - 2030)

• North America
  • US
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Denmark
  • Sweden
  • Norway
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • Thailand
  • South Korea
• Latin America
  • Brazil
  • Mexico
  • Argentina
• Middle East and Africa (MEA)
  • South Africa
  • Saudi Arabia
  • UAE
  • Kuwait

Order a free sample PDF of the Cardiovascular Health Supplements Market Intelligence Study, published by Grand View Research.