Understanding the Sportswear Market: Regional Segmentation and Key Insights

The global sportswear market was valued at USD 335.92 billion in 2023 and is forecasted to expand at a compound annual growth rate (CAGR) of 9.9% from 2024 to 2030. Key factors driving this growth include a rise in health consciousness, increasing participation in sports and fitness activities, and the popular trend of wearing athletic clothing casually. Advances in fabric technologies—such as moisture-wicking, odor control, and temperature regulation—enhance both the functionality and appeal of sportswear. Additionally, social media and celebrity endorsements have significantly increased brand visibility and consumer engagement. The growth of e-commerce has also made sportswear more accessible, while an emphasis on sustainability resonates with eco-conscious consumers.

A significant driver of the sportswear market globally is the increased health consciousness among consumers. The growing awareness around the benefits of a healthy lifestyle has led more people to participate in activities such as running, yoga, gym workouts, and team sports. According to a World Health Organization report, the number of individuals regularly engaging in physical activities has surged over the past decade, fueling demand for sportswear. This shift towards healthier living spans all age groups, as even older adults are adopting fitness routines to enhance their overall well-being.

Gather more insights about the market drivers, restrains and growth of the Sportswear Market

Regional Insights

North America:

In 2023, North America held a 33.3% share of the sportswear market, supported by a strong sports culture, high disposable income, and an advanced retail network. The region’s consumers actively participate in various sports and fitness activities, maintaining a robust demand for sportswear. The popularity of major sports leagues such as the NFL, NBA, and MLB, along with their associated merchandise, further fuels the market. North America is also home to leading sportswear brands like Nike and Under Armour, which drive industry trends and innovation. Consumers in this region are inclined to invest in premium sportswear, driven by health awareness, fashion trends, and strong brand loyalty. A vast network of physical and online retail outlets ensures convenient access to sportswear products. Additionally, social media and celebrity endorsements have a significant impact on brand visibility and customer engagement in North America.

United States:

The U.S. sportswear market is projected to grow at a CAGR of 9.6% from 2024 to 2030. American consumers are highly engaged in various sports and fitness activities, from professional sports to recreational exercises, which sustain demand for sportswear. The presence of major leagues like the NFL, NBA, and MLB further supports the market through branded merchandise. The popular athleisure trend, which combines athletic wear with everyday fashion, has further boosted demand for versatile, stylish sportswear in the U.S. Additionally, the rise of fitness influencers and social media campaigns has been essential in promoting sportswear brands and trends. Technological innovations, such as moisture-wicking and compression fabrics, also attract consumers seeking high-performance athletic apparel.

Asia Pacific:

The Asia Pacific sportswear market is expected to grow at a CAGR of 10.5% from 2024 to 2030, with countries like China, India, and Japan experiencing a surge in sports and fitness activities. Government initiatives promoting physical health and the popularity of sports events are further contributing to this growth. A younger demographic is increasingly adopting active lifestyles, creating demand for sportswear. The expanding middle class, with higher purchasing power, also boosts market growth. Additionally, increased internet connectivity and smartphone use have propelled online shopping, making sportswear more accessible across the region. Many international brands are increasingly focusing on the Asia Pacific market, tailoring products to local preferences and expanding retail operations.

Europe:

The European sportswear market is forecasted to grow at a CAGR of 9.9% from 2024 to 2030, driven by rising health awareness, a strong sports culture, and a growing athleisure trend. European consumers are becoming more health-conscious and engaging in sports and fitness activities, thereby increasing demand for sportswear. With a rich sporting heritage and numerous high-profile events, Europe naturally boosts the popularity of sportswear. The athleisure trend is particularly strong, as consumers look for comfortable yet stylish options suitable for both sports and casual wear. Major sportswear brands like Adidas, Puma, and Reebok have a significant presence in Europe and continuously innovate to meet the evolving preferences of consumers.

Browse through Grand View Research's Category Clothing, Footwear Accessories Industry Research Reports.

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Key Sportswear Companies:

The following are the leading companies in the sportswear market. These companies collectively hold the largest market share and dictate industry trends.