Enterprise Video Industry Overview
The global enterprise video market size was valued at USD 16.39 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 13.8% from 2022 to 2030.
The growth of this market can be mainly attributed to the increased application of enterprise video solutions across organizations to enhance collaboration among their global workforces. The enterprise video has become a crucial part of the content marketing strategies of various companies. As a result, several companies are now focusing on developing Content Delivery Networks (CDNs) that speed up the delivery of multimedia internet content and provide better video streaming capabilities to enterprises. For instance, in April 2022, Google Cloud introduced its new multimedia CDN named Media CDN which enables businesses to leverage Google’s YouTube network. It also offers additional capabilities including ecosystem integrations, custom ad insertion, and platform extensibility.
Gather more insights about the market drivers, restrains and growth of the Enterprise Video Market
The expansion of the market is being further expedited by the increasing demand for on-demand video streaming for learning and development training across various organizations. The on-demand videos help employees attain detailed information which is previously recorded by trainers, colleagues, and executives. Besides, many businesses are using enterprise video platforms for conducting external activities such as sales, marketing, training of customers and partners, and broadcasting of public events.
Several educational institutes are also increasingly using videos and multimedia presentations to provide a better learning experience through visual recordings of webinars and courses. The increased smartphone penetration and availability of high-speed internet have stimulated the adoption of video content for educational purposes.
The ongoing technological advancements in video streaming, such as the introduction of Application Programming Interfaces (APIs), are significantly favoring the market expansion. The APIs have allowed organizations to combine multiple technological platforms, delivering an omnichannel experience to their customers. Moreover, APIs also help develop apps for on-demand video content which is further propelling the growth of the market.
The global outbreak of the COVID-19 crisis has positively influenced the market space due to the increased need for enterprise collaboration software as several companies implemented remote working models during the pandemic. The growing remote working trend created a dynamic demand for video conferencing and content management. This urged the major tech companies such as Microsoft, Google LLC, and Zoom Video Communications, Inc. to develop video conferencing solutions to meet the rising demand for team collaboration tools.
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- The global content delivery network market size was estimated at USD 21.36 billion in 2023 and is expected to register a CAGR of 17.7% from 2024 to 2030.
- The global video streaming market size was estimated at USD 106.83 billion in 2023 and is expected to grow at a CAGR of 21.5% from 2024 to 2030.
Enterprise Video Market Segmentation
Grand View Research has segmented the global enterprise video market based on solution, services, application, deployment, delivery technique, organization size, end-use, and region:
- Enterprise Video Solution Outlook (Revenue, USD Billion, 2018 - 2030)
- Video Conferencing
- Video Content Management
- Webcasting
Enterprise Video Services Outlook (Revenue, USD Billion, 2018 - 2030)
- Integration Deployment
- Managed Service
- Professional Service
Enterprise Video Deployment Outlook (Revenue, USD Billion, 2018 - 2030)
- Cloud
- On-premises
Enterprise Video Application Outlook (Revenue, USD Billion, 2018 - 2030)
- Corporate Communications
- Training Development
- Marketing Client Engagement
Enterprise Video Delivery Technique Outlook (Revenue, USD Billion, 2018 - 2030)
- Downloading/ Traditional Streaming
- Adaptive Streaming
- Progressive Downloading
Enterprise Video Organization Size Outlook (Revenue, USD Billion, 2018 - 2030)
- Large Enterprise
- Small Medium Enterprise (SME)
Enterprise Video End-use Outlook (Revenue, USD Billion, 2018 - 2030)
- IT Telecom
- Banking, Financial Services, and Insurance (BFSI)
- Healthcare Life Sciences
- Media Entertainment
- Education
- Retail Consumer Goods
- Others
Enterprise Video Regional Scope (Revenue, USD Billion, 2018 - 2030)
- North America
- U.S.
- Canada
- Europe
- Germany
- U.K.
- Asia Pacific
- China
- India
- Japan
- Latin America
- Brazil
- Middle East Africa
Key Companies profiled:
- Adobe
- Avaya Inc.
- Brightcove Inc.
- Cisco Systems, Inc.
- IBM Corporation
- Kaltura, Inc.
- Microsoft
- Polycom, Inc. (Plantronics, Inc.)
- VBrick
- Vidyo, Inc.
Key Enterprise Video Company Insights
The prominent players operating in the market are mainly focusing on developing and delivering innovative video streaming solutions to strengthen their foothold in the industry. For instance, in April 2020, Avaya, Inc. delivered its collaboration and communications solutions to the renowned online video platform iQIYI which has more than 500 million monthly active users. The company’s intelligent office system helped the latter to effectively manage the business operations during the pandemic.
The companies are also focusing on collaborations and partnerships for expanding their businesses and gaining a strategic advantage in the market. In September 2020, Vbrick introduced comprehensive integrations with popular video conferencing services, including Zoom, Cisco Webex, and Microsoft Teams allowing organizations to deliver live HD quality video to more than 100,000 participants. These new integrations form a crucial part of Vbrick’s existing portfolio of integrations focused on augmenting the value of video.
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