The global candle market size is estimated to reach USD 20.10 billion by 2030, registering to grow at a CAGR of 6.4% from 2025 to 2030 according to a new report by Grand View Research, Inc. The rise in wellness tourism and the resurgent hospitality industry globally will contribute to product demand over the forecast years. Candles are widely used in hotels, spas, and restaurants. Therefore, a rise in the number of spas, hotels, and restaurants will drive the growth of the industry. Moreover, restaurant aesthetics, including bathrooms, have become an integral part of the customer experience. Candles and scents are an essential part of any restaurant’s sensory experience.

It is very important for restaurants to understand which scented candle fragrance will suit their ambiance. Fruity or floral candles add freshness to restaurant washrooms, while scents, such as vanilla, can add a homey vibe to a restaurant setup. Downtown NYC restaurant Dimes makes its own candles, providing a luxurious experience for its patrons and strengthening its brand presence. In addition, candles are an important part of festivals, such as Diwali and Christmas, as well as used for many special occasions. Moreover, votive candles are used in religious places, such as churches, as their burn time is 5-7 hours. They are made of paraffin or soy wax and available in small sizes, along with a glass holder.

According to a 2019 study by the National Candle Association (NCA), customers in the U.S. viewed candles as an appropriate gift for holidays (76%), a dinner party (66%), a housewarming (74%), a thank you (61%), and birthdays (58%).In addition, the industry has several growth opportunities since consumers are receptive to innovative products. Moreover, growing consumer awareness regarding eco-friendly products is favoring industry growth. Candle manufacturers are launching new product lines and some of them are made from all-natural eco-friendly raw materials. Manufacturers are investing more money in natural raw materials to produce pollution-free candles.

The North America region is anticipated to dominate the global industry during the forecast period. Rapid construction in the commercial segment, particularly in the hospitality sector, is driving the growth of hotels in the U.S. The hospitality industry is a major contributor to the market growth in this region. For instance, according to a report released by Lodging Econometrics (LE), in 2022, over 1,911 projects/223,030 rooms, were up 2% by projects and 3% by rooms YOY. Projects and rooms in early planning reached a record high in the first quarter, standing at 2,218 projects/254,488 rooms, up 24% by projects and 12% by rooms YOY.

Candle Market Segmentation

Grand View Research has segmented the global Candle market based on product, wax type, distribution channel, and region:

Candle Product Outlook (Volume, Million Units; Revenue, USD Billion, 2018 - 2030)

• Votive
• Container Candles
• Pillars
• Tapers
• Others

Candle Wax Type Outlook (Volume, Million Units; Revenue, USD Billion, 2018 - 2030)

• Paraffin
• Soy Wax
• Beeswax
• Palm Wax
• Others

Candle Distribution Channel Outlook (Volume, Million Units; Revenue, USD Billion, 2018 - 2030)

• Online
• Offline

Candle Regional Outlook (Volume, Million Units; Revenue, USD Billion, 2018 - 2030)

• North America
  • US
  • Canada
  • Mexico
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
• Asia Pacific
  • Japan
  • China
  • India
  • Australia New Zealand
  • South Korea
• Central South America
  • Brazil
• Middle East Africa
  • South Africa

Key Candle Companies:

The following are the leading companies in the candle market. These companies collectively hold the largest market share and dictate industry trends.

• Bath Body Works Direct, Inc.
• Better Homes Gardens
• Bridgewater Candle Company
• Colonial Candle
• Circle E Candles
• Diptyque S.A.S.
• Jo Malone London
• MALIN+GOETZ
• NEST Fragrances, LLC
• The Yankee Candle Company, Inc.
• Conscious Candle Company
• Contract Candles Diffusers Ltd.
• Ellis Brooklyn
• TRUDON
• Le Labo

Recent Developments

• In February 2024, Jo Malone London announced the launch of a limited-edition Paddington Collection inspired by the beloved British character, Paddington Bear. The collection features an Orange Marmalade Cologne and four gift sets, capturing the essence of Paddington's favorite treat.
• In November 2023, Yankee Candle announced the launch of the Bright Lights Collection, a festive lineup designed to enhance the holiday atmosphere. This collection features fragrances such as Holiday Cheer, Magical Bright Lights, Shimmering Christmas Tree, Sparkling Winterberry, and the retail-exclusive Marshmallow Eggnog. Each candle is crafted with natural fiber wicks and a premium soy wax blend infused with essential oils, ensuring a clean and long-lasting burn. The Bright Lights Collection is available for purchase on YankeeCandle.com, at Yankee Candle retail stores, and through major retailers like Target, Kohl's, Walmart, and Meijer. Pricing starts at USD 12.99 for small tumblers and USD 30.99 for large jars.
• In February 2023, Le Labo announced an expansion of its candle collection with the introduction of AMBROXYDE 17, a scent closely related to their popular ANOTHER 13 fragrance. This new candle features a potent blend of ambroxide, musk, jasmine petals, and moss, offering a distinctive aroma. Ambroxide, a synthetic molecule, serves as a cruelty-free alternative to natural ambergris, aligning with ethical fragrance practices.

Order a free sample PDF of the Candle Market Intelligence Study, published by Grand View Research.