Catering to Canine Oral Health: Strategic Insights into the Dental Chews Market

The global dog dental chews market size is expected to reach USD 628.29 million by 2030, growing at a CAGR of 7.9% from 2024 to 2030, according to a new report by Grand View Research, Inc. The market is experiencing growth driven by increasing pet ownership worldwide and a growing awareness of pet dental health. Pet humanization leading owners to prioritize their dogs' overall well-being, including oral hygiene. Moreover, the rising disposable incomes in many regions allow pet owners to spend more on premium pet care products.

The convenience and preventative nature of dental chews, as opposed to more difficult tooth-brushing routines, appeal to busy pet owners. Veterinarians' recommendations and emphasis on preventative dental care are also boosting the market. Additionally, product innovations, such as natural and organic ingredients, various flavors, and sizes for different dog breeds, are attracting consumers. Moreover, the trend towards preventive healthcare is influencing the dog dental chews market. Pet owners are increasingly adopting proactive approaches to their pets' health, focusing on prevention rather than treatment of health issues.

Dental chews are seen as a preventive measure that helps maintain oral health and prevent dental problems before they become severe. This preventive approach aligns with broader healthcare trends, where consumers are prioritizing products and practices that contribute to overall wellness. The demand for dental chews as part of a preventive health regimen is driving market growth and encouraging manufacturers to develop products that support long-term dental health.

The overall growth of the pet care industry contributes to the expansion of the dog dental chews market. As the pet care industry evolves, there is a growing emphasis on specialized products and services that cater to the specific needs of pets. This trend is reflected in the increasing availability of dental chews as part of comprehensive pet care regimens. Pet owners are more likely to incorporate dental chews into their pets' daily routines, recognizing the importance of maintaining oral health alongside other aspects of pet care. The growth of the pet care industry, combined with increasing consumer demand for specialized products, supports the expansion of the dog dental chews market.

The expansion into emerging markets is also driving the growth of the market. As pet ownership increases in regions such as Asia-Pacific, Latin America, and the Middle East, there is a growing demand for pet care products, including dental chews. Manufacturers are targeting these emerging markets by introducing products that cater to local preferences and needs. For example, some companies are adapting their product formulations to align with regional dietary habits and ingredient preferences. The expansion into emerging markets offers significant growth opportunities for the dog dental chews market, as increasing disposable incomes and changing lifestyles drive demand for premium pet care products.

Dog Dental Chews Market Report Highlights

North America accounted for the largest share of the market in 2023. This growth is attributed to the high pet ownership, advanced care practices, and a well-established retail network. Consumers in the region are also willing to invest in premium and innovative products.
The dental bones segment held a major share of the market in 2023. Their rigid texture provides a robust, long-lasting chewing experience, helping to clean teeth, control plaque, and reduce tartar. The variety of sizes and formulations for different breeds drives their widespread use.
The conventional dental chews segment held a major share of the market in 2023. Their established effectiveness and cost-effectiveness make them a trusted choice among pet owners. The long history and proven results of traditional ingredients contribute to their market dominance despite emerging innovations.
The adult dogs segment held a major share of the market in 2023. Adult dogs are more prone to dental issues like plaque and tartar, making these chews crucial for their oral care. The larger adult dog population also drives this segment’s dominance.
The residential segment held a highest share of the market in 2023. Most pet owners use dental chews at home, integrating them into daily routines. The convenience and control over pets' diets in the home setting contribute to this high share.
The hypermarkets and supermarkets segment held a major share of the market in 2023. These retail outlets offer a wide range of products and attract high foot traffic with competitive pricing and promotions, making them a preferred shopping destination for dental chews.

Dog Dental Chews Market Segmentation

Grand View Research has segmented the global dog dental chews market based on the product, ingredient type, age group, application, distribution channel, and region.

Dog Dental Chews Product Outlook (Revenue, USD Million, 2018 - 2030)