The global A2P messaging market size is expected to reach USD 96.73 billion by 2030, registering a CAGR of 5.4% from 2025 to 2030, as per the new report by Grand View Research, Inc. The global penetration and adoption of mobile devices are essential factors that contribute to the growth of the global market. With the increasing number of smartphone and feature phone users, there is a greater need for mobile communication and messaging services. Application-to-person (A2P) messaging allows businesses to interact effectively with their customers by providing transactional alerts, notifications, and promotional messages. The rapid expansion of mobile applications throughout diverse industries has played a crucial role in driving the growth of the market.

Businesses have found immense value in utilizing these mobile apps as they offer a user-friendly platform for customer interaction and personalized message delivery. Integrating A2P messaging APIs empowers companies to seamlessly incorporate advanced messaging capabilities into their mobile apps, thereby streamlining processes, such as sending automated messages, authentication codes, and other transactional notifications. A2P messaging presents a convenient and economical way for businesses to interact with customers. This technology allows for the prompt delivery of crucial information, including appointment reminders, confirmations of orders, delivery updates, and promotional offers.

Businesses can strengthen customer engagement, enhance customer service, and foster customer loyalty. Furthermore, industries, such as banking, e-commerce, healthcare, and travel, heavily depend on A2P messaging for the secure verification of transactions and communication. The COVID-19 pandemic had a positive impact on the market. A rise in e-commerce activities brought about by the pandemic prompted a significant increase in online shopping among individuals. A2P messaging has become a crucial tool for sending important notifications, such as order confirmations, delivery updates, and other relevant information, to customers. It is anticipated that this reliance on A2P messaging will persist alongside the continuous growth of e-commerce.

A2P Messaging Market Report Highlights

• The platform segment dominated the market in 2024 owing to the increased demands for cloud-based A2P platforms that possess the capability of better scalability and flexibility.
• The cloud segment dominated the market in 2024 owing to its ability to integrate A2P messaging capabilities into the existing infrastructure.
• The large enterprise segment dominated the market in 2024. Large enterprises utilize A2P messaging services to deliver relevant messages to customers based on analyzing their customer behavior.
• The national segment dominated the market in 2024. The high adoption of A2P messaging services by the national air traffic authorities to streamline essential communications is a major factor contributing to the growth of the segment.
• The customer relationship management (CRM) segment dominated the market in 2024 due to the high adoption of A2P messaging services by the national air traffic authorities to streamline essential communications is a major factor contributing to the growth of the segment.
• The customer relationship management (CRM) segment dominated the market in 2024. Transactional notifications, order updates, and appointment reminders are among the tailored messages that businesses utilize as a part of their CRM strategy through A2P messaging.
• The BFSI segment dominated the market in 2024. The development of the BFSI sector can be ascribed to the expanding payment exchanges and developing selection of online A2P informing inside the BFSI industry.
• Asia Pacific is expected to register the fastest CAGR over the forecast period owing to the rising population and rise in the number of mobile subscribers.

 Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global A2P messaging market report based on component, deployment mode, enterprise size, SMS traffic, application, vertical, and region:

• Component Outlook (Revenue, USD Billion, 2018 - 2030)
  • Platform
  • Services
    
    
• Deployment Mode Outlook (Revenue, USD Billion, 2018 - 2030)
  • On-premise
  • Cloud
    
    
• Enterprise Size Outlook (Revenue, USD Billion, 2018 - 2030)
  • Large Enterprises
  • Small Medium Enterprises
    
    
• SMS Traffic Outlook (Revenue, USD Billion, 2018 - 2030)
  • National
  • Cross-border
    
    
• Application Outlook (Revenue, USD Billion, 2018 - 2030)
  • Pushed Content Services
  • Interactive Services
  • Promotional Campaigns
  • Customer Relationship Management (CRM) Services
  • Others
    
    
• Vertical Outlook (Revenue, USD Billion, 2018 - 2030)
  • BFSI
  • Healthcare
  • Media Entertainment
  • Retail E-commerce
  • Travel Tourism
  • Others
    
    
• Regional Outlook (Revenue, USD Billion, 2018 - 2030)
  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
  • Latin America
    • Brazil
  • Middle East and Africa (MEA)
    • KSA
    • UAE
    • South Africa

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