Oral Care Industry Overview

The global oral care market size was estimated at USD 58.9 billion in 2030 and is projected to grow at a compound annual growth rate (CAGR) of 6.7% from 2024 to 2030. Growing cases of dental caries and rising awareness among people regarding oral hygiene have contributed to the market growth. According to FDI World Dental Federation, oral diseases affect around 3.5 billion people worldwide and it is estimated that around 2.3 billion people suffer from dental caries (tooth decay) of permanent teeth, globally. The lack of a proper diet is one of the leading factors contributing to the increase in the number of dental problems worldwide. Proper brushing of the teeth using toothpaste containing fluoride and a toothbrush can hinder dental problems to a significant extent, thereby creating demand for these products.     

Various awareness programs initiated by major players have led to increased awareness regarding oral hygiene among people of both developed as well as developing countries. For instance, the BRIGHT SMILES, BRIGHT FUTURES program by Colgate-Palmolive Company has been proactively involved in providing dental screenings and spreading oral health education with over billions of children and their families in many countries benefited from it. Thus, such support and initiatives have played a significant role in creating awareness among consumers worldwide about the importance of oral and dental hygiene. Furthermore, bringing new products into the market is another significant driver influencing the demand for oral care products. The launch of advanced products, such as powered toothbrushes and toothpaste, has transformed the market. In December 2020, PG’s Crest, Oral-B, and Blend-a-med announced the launch of its first-ever recyclable high-density polyethylene toothpaste tubes in Europe and North America.

Gather more insights about the market drivers, restrains and growth of the Oral Care Market

The COVID-19 pandemic has significantly affected the market. Initially, due to lockdown and global restrictions being imposed in most countries, many dental treatments and procedures were halted. The COVID-19 pandemic initially caused a massive disruption in the supply chain of the overall medical industry. However, leading personal care players such as Colgate-Palmolive Company; Johnson Johnson Services, Inc.; and Procter Gamble witnessed a rise in their sales from the oral care segment as consumer focus on hygiene is growing.

Browse through Grand View Research's Medical Devices Industry Research Reports.

• The global dental protein combined products market size was estimated at USD 1.02 billion in 2024 and is projected to grow at a CAGR of 10.0% from 2025 to 2030. 
  
  
• The global ophthalmic loupes market size was estimated at USD 542.7 million in 2024 and is projected to grow at a CAGR of 7.6% from 2025 to 2030.

Oral Care Market Segmentation

Grand View Research has segmented the global oral care market report based on product, distribution channel, and region:

Oral Care Product Outlook (Revenue, USD Billion, 2018 - 2030)

• Toothbrush        
  • Manual
  • Electric (Rechargeable)
  • Battery-powered (Non-rechargeable)
  • Others
• Toothpaste
  • Gel
  • Polish
  • Paste
  • Powder
• Mouthwash/Rinse        
  • Medicated
  • Non-medicated
• Denture Products         
  • Cleaners
  • Fixatives
  • Floss
  • Others
• Dental Accessories       
  • Cosmetic Whitening Products
  • Fresh Breath Dental Chewing Gum
  • Tongue Scrapers
  • Fresh Breath Strips
  • Others
    • Oral Irrigators
      • Countertop
      • Cordless
    • Mouth Freshener Sprays

Oral Care Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)

• Hypermarkets/Supermarkets
• Pharmacies and drug stores
• Convenience Stores
• Online retail stores
• Other

Oral Care Regional Outlook (Revenue, USD Billion, 2018 - 2030)

• North America
  • US
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Denmark
  • Sweden
  • Norway
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • South Korea
  • Thailand
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • South Africa
  • Saudi Arabia
  • UAE
  • Kuwait

Key Companies profiled:

• Colgate-Palmolive Company
• GSK plc
• Johnson Johnson Services, Inc
• Church Dwight Co., Inc.
• Procter Gamble
• Unilever PLC
• GC Corporation
• Lion Corporation
• Henkel AG Co. KGaA
• Sunstar Suisse S.A.

Key Oral Care Company Insights

Some of the key players operating in the market include Colgate-Palmolive Company, GSK plc., Procter and Gamble, and Johnson Johnson Services, Inc.

• Colgate-Palmolive Company specializes in personal care, oral care, home care, and pet nutrition products. Some of the brands offered by the company are Colgate, Palmolive, Softsoap, Mennen, Protex, Kolynos, Irish Spring, Sorriso, Elmex, Ajax, Tom’s of Maine, Axion, Hill’s Science Diet, Suavitel, Soupline, and Hill’s Prescription Diet. The company operates in more than 75 countries, and its products are sold in over 200 countries and territories
• GSK plc offers nutrition, oral care, skin health, and wellness products. The company has a presence in 115 countries worldwide. The company markets one of the leading product lines of oral care, i.e., Sensodyne. However, in July 2022, GSK exited the consumer healthcare business and founded an independent company, Haleon plc, to manage the portfolio of oral care products, amongst others

Recent Developments

• In November 2023, Lion Corporation launched its new toothpaste range, Dent Health Medicated Toothpaste DX. The toothpaste prevents periodontal diseases and cavities, thus addressing key reasons for tooth loss
• In September 2023, Lion Corporation launched a range of CLINICA PRO Toothbrush Rubber Heads. The range features rubbery bristles and is available in soft and medium bristle power
• In August 2023, Brushee, a new-age player in the global market, launched a 3-in-1 product that features a toothbrush, pick, and dental floss, facilitating consumer oral health while travelling

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